Best Promotional Materials

Promotional materials highlight the products and services that exist to enhance the image of the sense of place that Main Street provides. This category recognizes the advertising and informational resources that are developed to promote the positive image of the Main Street activities.

Sedona Main Street Program’s Newsletter “Street Talk”

Sedona Main Street Program nominates the Sedona Main Street Program’s Newsletter “Street Talk” for AZ Main Street 2008 Best Promotional Materials.  

Street Talk is a quarterly newsletter that provides vital information to the 500+ Stakeholders in our District and our Program. This 16 page newsletter is hand-delivered to every business in our district (270 +) and the remaining mailed to Members, District Property owners and City and State Officials not residing in our District. And now, 2008, we offer our newsletter to the world by way of our website www.sedonamainstreet.com.  

In this day of technology you may think electronic communications would be the most effective and efficient way to keep our stakeholders in the loop, but in fact it is not. Approximately fifty percent (50%) of our businesses and property owners (stakeholders) do not use email, and at least 25% of those stakeholders don’t even have fax machines. Street Talk has proven to be the best way for our greatest number of our stakeholders to keep current with all that is happening in our District. 

We reach out to our Stakeholders through words and photos in Street Talk.  

• Street Talk promotes each Sedona Main Street Program Member & Benefactor in each issue
• Street Talk promotes Businesses in the District and New Members in the Program and Networking
• Street Talk promotes Events and Activities and associated Sponsors/Partners/Contributors
• Street Talk promotes Volunteers and their Volunteerism
• Street Talk promotes Historic & Cultural Heritage Preservation
• Street Talk promotes New and Improved Visitor Services and Amenities in the District
• Street Talk promotes Civic and Community Awareness, Education and Participation
• Street Talk promotes Investment and Reinvestment by Businesses, Property Owners and Organizations

It is vital to promote, inform, and publicly thank our stakeholders for their participation. Street Talk is the #1 tool to reach many – we know copies of Street Talk are shared with friends, families and employees of stakeholders. For all these reasons, we believe the Sedona Main Street Program Newsletter “Street Talk” is AZ Main Street 2008 Best Promotional Material.